A Beginner's Guide to Facebook

This article explains how not-for-profit organisations and advocacy groups can harness the power of social networking site Facebook.

Soha El-Borno explains how Facebook is built around groups, which allows non-profits to connect to their community.

The article explains the nine steps on how to build an effective Facebook presence.

1. Register the organisation and upload relevant photos, videos and links to your profile;
2. Find friends - add your employees, volunteers and members;
3. Post messages to your network (these will be viewed by all your Facebook friends);
4. Create a group to share information. There are a number of groups dedicated to creating social change.
5. Upload and share pictures.
6. Promote and event and inviting your contacts to join.
7. Promote your blog or newsletter to share information beyond your profile.
8. Keep in touch with all of your members via the News Feed.
9. Maintain some privacy by blocking access to certain people.

If this is all too confusing and you need more information, visit the TechSoup website to read the article and explore further.

Source: Grassroots Networking Exchange