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Home > Community Drug Action >
Club Drugs Campaign
A series of posters and online advertisements warning of the dangers associated with club drug* use and the importance of seeking medical help if someone becomes ill. The campaign uses narrow-casting to reach its target audience (18 to 25 years) with posters placed in bathrooms at nightclubs and licensed venues, universities, TAFE colleges and outdoor music and dance parties. Advertisements were also placed in street press (music and dance party publications), gay and lesbian community press and online music and ticketing sites.
* Club drugs describes the substances—Ecstasy (MDMA), GHB, Ketamine, methamphetamine and LSD—that are used at dance parties, nightclubs, raves, and music festivals.
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